Knowing your audience

I can understand it when it’s something for kids. Like a ‘fun’ breakfast cereal… “Look, kids, it turns the milk super-duper chocolatey!”, or some new sweets… “full of yummy milk goodness!” etc. etc. Yes, I understand them using that annoying, cheery, Kiddy Speak. I even tolerate it. It’s a marketing ploy. I’d probably do the same, were [...]

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